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Social Shopping & Agri-tech by PinDuoDuo

Details

August 19th 2021

1 hour
10:00-11:00 CET

1 person: €80
2-4 people: €75
+ 5 people: €70

Livestream: A Link will be sent to you via e-mail after sign-up.

Recording: The session will be recorded and will be accessible within 3 days after the event and available for 3 weeks

China is a laboratory for new business models and digital trends that can affect every form of industry.

One of the world’s fastest growing platforms, Pinduoduo, reveals a story of what might be the future of business. Founded in 2015, Pinduoduo connected over 824 million users directly to over 8.6 million merchants in the 12 months ending on 31 March 2021.

How?

The platform achieved fast growth through its pioneering social commerce model, tapping into the ethos of mobile internet, it developed a mobile-only interface to create a fun, interactive, and social experience. 

Through its recommendation-focused interface, it reintegrated the fun and interactive discovery-oriented experience of shopping on the high street or Sunday market.  Its innovative team purchase shopping format, which makes it easy for users to browse, explore, recommend, and purchase items with loved ones, also make shopping interactive and social, stimulating users to return for more.

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As an agriculture-focused platform, Pinduoduo will also share insights on how it is working towards its goal of becoming the world’s largest agriculture and grocery platform, and making improvements across all links of the agri-food system to make it more resilient, respectful to the planet, and beneficial to all of its stakeholders.

Join us for this event to learn more about social shopping and online agriculture retail and find inspiration in Pinduoduo’s work.

 
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 Speakers

Xin Yi Lim

Executive Director, Sustainability and Agricultural Impact, Pinduoduo.

Xin Yi Lim is responsible for Pinduoduo’s international corporate strategy efforts and innovation in sustainability and agri-tech. Before joining Pinduoduo in late 2018, she worked for Singapore’s sovereign wealth fund, GIC, in both its Singapore and New York offices as a technology and media analyst in its Public Equities division.

Xin Yi holds a Bachelor’s degree from the University of Oxford and a Master’s degree from Harvard University.

Peter lisbygd

CEO, China Experience

Peter Lisbygd is the founder of for China Experience and Nordic Experience. He held various management positions in Europe and China before establishing China Experience in Shanghai in 2005.

Peter has the lead on the overall strategic development of the company, but he is also in the frontline, delivery valuable insight to our clients and partners.

He is a knowledge broker and an often-used program leader and facilitator for Executive Learning programs in China. In his role as “chief connector” he has focused on following the explosive development of Chinese tech companies as well as the success of Nordic and European businesses in the Middle Kingdom.

Peter has a background as a Perry Officer at the Royal Danish Navy, and more than 10 years of management experience before venturing into China.

 NB: You can also get access to this session if you subscribe to China Trends 2021.

See more sessions here ➜

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